Romeo Hunte model walking on runway at Vogue Runway fashion show, wearing a layered denim and sports jacket over a striped shirt, paired with frayed shorts and sneakers, with audience watching.

ROMEO

HUNTE

STRATEGIC PARTNERSHIPS

For Fashion Week Spring 2025, we secured a 5 figure partnership with Shift Midtown to showcase Twisted American Classic— Hunte’s latest collection.

In exchange for venue space, in-house set production, and AV tech, SHIFT received social media assets, mentions, celebrity guest lists, and photo placements in publications like Vogue Runway, Forbes, and Marie Claire.

aUDIOFEMME

Transforming Audiofemme into a Modern Media Powerhouse

As Fractional Marketing Director, I led Audiofemme’s evolution from a traditional WordPress blog into a dynamic media platform. By integrating bold visuals, original photo and video content, and a multimedia-first approach, I positioned the brand as a fresh, creative force amplifying femme voices in music. This transformation revitalized audience engagement and expanded opportunities for partnerships, events, and digital growth.

Strategic Partnerships & Growth

I secured brand partnerships with Topo Chico, Dame Products, Alice Chocolates, Sugarwood, All Things Go, Secretly Group, and rising indie artists—expanding Audiofemme’s reach within music and lifestyle. These collaborations generated 6M+ new views on Instagram & TikTok and drove a 601% follower increase across platforms, strengthening Audiofemme’s cultural relevance and influence.

Femme on the Street: Content Meets Business Development

To further Audiofemme’s mission, I launched Femme on the Street, an organic street interview series featuring rising artists, cultural influencers, and everyday New Yorkers. Led by a host I hired, alongside an editor and creative producer, the series explores music, art, politics, and culture in an engaging format.

Beyond editorial storytelling, Femme on the Street now serves as a revenue driver—offering paid features for artists and sponsored content for brands. Collaborations with PR firms, record labels, and talent agencies have brought buzzworthy guests, with our top video hitting 3.5M+ views globally.

IRL Activations & Community Building

In 2025, I launched Audiofemme’s pop-up activations, bridging the gap between digital content and real-life engagement. By collaborating with NYC cultural hubs like Dear Friends Books and Joe’s Pub, we’ve created immersive experiences—speed dating events, town hall panels, and more—that deepen community connections while driving brand momentum and merch sales.

NYC artist Mijita with colorful face makeup and long wavy blonde hair, dressed in a white corset and plaid skirt, standing in front of a black background decorated with green eyeball cutouts, partially covered by pink curtains.
Rapper Vayda standing outside on a city sidewalk, holding a coffee cup, with the caption "People talk too much." Below, a man inside a building with blurred features appears to be talking or yelling.
Marem Ladson performing on stage at SXSW with an electric guitar, surrounded by purple and pink lighting, flowers, and a standing acoustic guitar nearby.

SOPHIA WIILSON & IZA EL NEMS

Driving Cultural Buzz for Sophia Wilson’s Gallery Exhibition

As Social Lead for Sophia Wilson’s debut gallery exhibition, I documented the journey from concept to opening night—crafting a narrative that built anticipation and community engagement. A standout moment? A guerrilla marketing stunt in the heart of LES, where we wheatpasted exhibition flyers on box trucks and stalled traffic on Lafayette St. to capture the attention of passersby.

To amplify the exhibition’s reach, I worked with a team of photographers, videographers, and a social coordinator, ensuring the stunt—and the larger exhibition—was captured in a way that drove excitement both online and in real life. This momentum contributed to a highly successful opening, supported by Meta, Tilepix, and Ten to One Rum.

Content Strategy & Media Impact

The exhibition’s content—blending raw, authentic iPhone moments with polished professional photography—was featured in Office Magazine, bringing wider visibility to Sophia’s work. From intimate behind-the-scenes moments to the energy of opening night, this dual approach created a storytelling arc that resonated across platforms and audiences.

Brand Partnerships & Digital Integration

I spearheaded content direction for Meta (WeTheCulture), Tilepix, M Jewelers, and Ten to One Rum, ensuring their sponsorships translated into engaging digital content. From the pre-exhibition press dinner to the exhibit build-out and grand opening, I oversaw production to seamlessly integrate organic brand visibility with the exhibition’s cultural impact.

Through a mix of guerrilla marketing, strategic partnerships, and dynamic storytelling, I helped shape an exhibition that was not only visually stunning but also deeply rooted in cultural influence and digital engagement.

Sophia Wilson and Iza El Nems posing at their art exhibit Lovers & Friends.
Three people smiling and posing in a furniture store, one standing on a ladder, holding a canvas painting, another standing to the right, and a third person on a step stool supporting a large painted piece of furniture.
Pouring a drink into a glass at a dinner event.
A table setting with a white plate, a knife and fork on a napkin, a glass of water, a red candle holder with a lit candle, an informational pamphlet, and a small white card with QR codes, all on a white tablecloth.
Two women are smiling and engaged in conversation at a social event, with one woman touching the other's chin. Other people are in the background.
Two women are kissing in an art gallery with photographs hanging on the white wall behind them. Strada Gallery Lovers & Friends.
Two women smiling and leaning close together, enjoying a happy moment.
Two women embrace and share a kiss, smiling. One woman has short hair, sunglasses, and multiple earrings, while the other has long dark hair. The woman with sunglasses is wearing a beige jacket, and the other is wearing a black jacket with a beige hoodie. They are holding a white tote bag with blue straps and handwritten text.
Two women hugging and smiling, one with a hoodie and one with earrings, in an embrace.
Person taking a selfie in a mirror, wearing a gray jacket over a black and white t-shirt with large B letters, holding a vintage camcorder.
Close-up of two women smiling, one with gold teeth and curly hair, the other with her eyes closed and braids, in an indoor setting.
Two women posing together indoors, both smiling. The woman on the left has long, light brown hair, wearing a dark blazer with gold buttons and a gold necklace with a heart-shaped pendant. The woman on the right has braided hair, wearing a checked blazer, a pink top with yellow trim, and a necklace with a blue pendant.
Two women with colorful hair and tattoos, wearing black outfits and accessories, standing together at a social event.
Two young women sharing a joyful moment, one wearing a hoodie and the other smiling broadly with diamonds and a red and white jacket.
Person with curly hair wearing a beanie and denim jacket, smelling a bouquet of red roses wrapped in clear plastic, with a poster of a group of women in traditional attire in the background.
Street sign for Lafayette Street under a traffic light showing a green arrow, with text overlay stating 'our truck broke down!'

BUNKERS WORLD

I was contracted to develop and direct a street interview series for Bunkers World, a men’s grooming retailer redefining self-care. To align with their editorial-inspired branding, I crafted a concept that breaks down myths and stereotypes around men’s hygiene routines in a fresh, engaging way.

By interviewing stylish, well-groomed men in the heart of SoHo, I created an entertaining and boundary-pushing dialogue around self-care. This series blends humor, authenticity, and cultural relevance to resonate with modern men while positioning Bunkers World as a thought leader in the industry. Launching Summer 2025.

A young man with dark hair, wearing a pink t-shirt, standing outdoors on a cobblestone street. He is smiling and holding a small object near his face, with a backpack and a face mask hanging from his arm. In the background, there are cars, a person walking, and a building with metal and glass architecture. Caption reads: "when you ask a man what he uses for his face."
Three young men standing outside a building, casually dressed, with one man holding a small device, and text overlay asking, "why are men so scared to invest in skincare?"
Text image with the words 'WE ARE COMING' at the top, and the word 'BUNKERS' repeated three times at the bottom.

CREative content

A woman in a black robe with a Harley Davidson logo is holding a cup with a drink inside, standing in a kitchen with green cabinets and checkered countertops. Sorel footwear.
Display of Nike sneakers and an Air Max shoe with the Nike logo and WOODstack branding, promoting an Air Max on-fit check.
A young man holding a drink and making a hand gesture, posing in a dimly lit social setting with colorful lighting, with overlay text and a graphic of an ear with a check mark.

YOU NEED SOMETHING NEW.

A woman with long black hair and a black and white striped dress standing near an art display at an indoor gallery.

I’m Courtney Roberson—a Cultural Architect, Ecosystem Builder, and Brand Strategist specializing in experiential marketing, content ecosystems, and cultural storytelling.

I started my career in social media but quickly evolved into a marketing strategist and brand architect—helping brands craft cutting-edge campaigns, immersive activations, and high-impact narratives that resonate with today’s culture. I’ve worked with brands like NIKE, Woodstack, Sorel Footwear, Sophia Wilson, and Audiofemme, leading strategies that connect brands to audiences in meaningful, culture-driven ways.

My work sits at the intersection of strategy, storytelling, and cultural impact. Whether I’m engineering brand activations, directing digital strategy, or consulting for entertainment and lifestyle brands, my focus is always the same: bridging brands and culture in a way that drives both relevance and results.

Start with Blo now— be ahead forever.

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